“One picture is worth a thousand words” (Goodreads.com, 2017). This quotation indicates that ‘there are different meanings for one picture’. After seeing any picture, you might ask yourself, what is this picture telling me? “One picture is worth a thousand words”. That’s true, but only if we look and think about the underlying meaning. When… Continue reading Media Analysis – ‘WE THE PEOPLE’ Campaign
What is semiotic analysis? according to ‘Mass Communication In Canada’ book. Semiotic analysis is the study of signs and sign systems and the ways in which they create meaning. and based on the sign (signifier-signified), a semiotic analysis distinguishes between two levels of meaning: the denotative and the connotative. In other words, semiotic analysis is… Continue reading Glossary: Semiotic analysis
What is an Ideology? according to ‘Mass Communication In Canada’ book. Ideology is a coherent set of social values, beliefs, and meanings; in the Marxist term, it is a critical concept that refers particularly to dominant or ruling class values, beliefs, and meanings – what came to be called the dominant ideology. In other words,… Continue reading Glossary: What is an Ideology?
What is ‘Culture’? and why important to understand what exactly is culture?! According to ‘Mass Communication In Canada’ book culture as Raymond points out, it is”one of the two or three most complicated words in the English language” (Williams, 1958: 87). It is used to indicate a “particular way of life, whether of people, a… Continue reading Glossary: What is CULTURE?
Cultural Theory and Popular Culture An Introduction – John Storey Raymond Williams’s analysis of culture focuses on the understanding of cultural theory, cultural history, TV, press, radio, and advertising. – Cultural analysis is a method for understanding what a culture is expressing by analyzing its cultural expressions and therefore reconstructing and interpreting a particular way… Continue reading Raymond Williams: ‘The analysis of culture’