Media Analysis – ‘WE THE PEOPLE’ Campaign

“One picture is worth a thousand words” (Goodreads.com, 2017). This quotation indicates that ‘there are different meanings for one picture’. After seeing any picture, you might ask yourself, what is this picture telling me? “One picture is worth a thousand words”. That’s true, but only if we look and think about the underlying meaning. When…

Glossary: Semiotic analysis

What is semiotic analysis? according to ‘Mass Communication In Canada’ book. Semiotic analysis is the study of signs and sign systems and the ways in which they create meaning. and based on the sign (signifier-signified), a semiotic analysis distinguishes between two levels of meaning: the denotative and the connotative. In other words, semiotic analysis is…

Glossary: What is an Ideology?

What is an Ideology? according to ‘Mass Communication In Canada’ book. Ideology is a coherent set of social values, beliefs, and meanings; in the Marxist term, it is a critical concept that refers particularly to dominant or ruling class values, beliefs, and meanings – what came to be called the dominant ideology. In other words,…