Why Your Brand Need Earned Media?

Do you understand the difference between paid, owned and earned media? This simple video will explain it. Earned media can take different forms just like paid and owned media. As we know some brands use bloggers to generate some content for them, sometimes they pay them or offer products for free in exchange for online…

Media Analysis – ‘WE THE PEOPLE’ Campaign

“One picture is worth a thousand words” (Goodreads.com, 2017). This quotation indicates that ‘there are different meanings for one picture’. After seeing any picture, you might ask yourself, what is this picture telling me? “One picture is worth a thousand words”. That’s true, but only if we look and think about the underlying meaning. When…

Logos Analysis

Vancouver Island has many amazing places to visit and it varies from mountains to places you can walk close to the ocean, or maybe just walking surrounded by trees. so many beautiful landscapes, and places to see. For this blog, we are going to look at different logos from around Vancouver Island and provide an…

Working and Learning Environments

I have been lately having problems to get into a stable work mindset, especially working alone while I’m self-isolating. Usually, when I work with a group of people it is easier for me to get things done. but alone and at home didn’t have the best environment. When working on any project It’s helpful for…

Film Making Logic – DIGI 340

Working on different video projects taught me that I don’t know everything about what I’m going to film. Most of the time I start with an idea, but then I change my mind through the time I’m working on the video because sometimes I learn more about the topic or get new information from other…

Top Reasons Why “Email Marketing” Still Works

Email Marketing invented years ago, everyone love email, we use it for everything and the best part about it that doesn’t matter who’s your email provider because you can receive and send to anyone. But after the Nigerian prince scam, lotto scams, and the billion dollar spam, how do people feel about email now? Is…

Why SEO Is Important For Your Business

When people want to search about something online first thing they do they go to Google, they want to know your products and services also read some reviews about your business or brand, you obviously want to appear as high in the search engine ranking as possible, but the reason to have better online presence…

Why Influencer Marketing is Important?

Every time we think about buying a product first thing we do is we check the internet to read reviews or watch videos about the product, also we ask friends, and family members if they have any experience with the brand and their products. In addition to that, think about the last time you purchased…

Glossary: What is privacy?

What is privacy? According to ‘Mass Communication In Canada’ book. Privacy is the right of people to protect certain aspects of their personal lives from the media. Such rights do not exist in Britain in any formal way and they are weak in the United States.  In other words, privacy is our right of being…

Glossary: What is mobility?

What is mobility? According to ‘Mass Communication In Canada’ book. mobility is A characteristic that refers to the relative portability or transportability of people, cultural products, investment capital, organizations, etc. When we are talking about mobility we are talking about globalization because globalization refers to the increased mobility of people, capital, information, and so on.…

Glossary: What is representation?

What is representation? According to ‘Mass Communication In Canada’ book. Representation is the production or construction of ideas or images in a communicative form; the depiction through a language of an idea, event, person, or institution. In other words, representation is how someone produces the meaning through a language, also representation in media how they…